Pandora Builds a costly Empire

Pandora Builds a costly Empire

Pandora is a well-known brand name for fine gold and silver jewelry that bears a distinctive trademark quality. The firm itself has been in firm since 1982, when goldsmith Per Enevoldsen and his previous wife Winnie started offering their wares from a local shop in Copenhagen, Denmark. Today, the firm owns and operates over 8,000 market in twenty different countries.

Here is a firm whose credit for fine details extends to more than just jewelry. The firm uses a hallmark along with the letters 'Ale' to identify genuine Pandora creations, in honor of Per's father Algot Enevoldsen. They've also created a network of authorized dealers and educated customers on their products to ensure a level of authenticity.

Pandora's website is also distinctive and comprehensive, as noted by Cms (Content supervision System) software provider Sitecore, who deemed their web proximity worthy of recognition as Denmark Sitecore Site of the Year. Using their platform, Pandora's site speaks to twelve different languages and gives shoppers and dealers (as registered members) the occasion to originate their own bracelet designs.

The jewelry seller is an active philanthropic contributor to any worthy causes, along with Habitat for Humanity and the Canadian Breast Cancer Association, and donates pieces to local charities and community services far beyond its headquarters. Pandora also takes part in the Women of the Year Awards hosted by Glamour magazine by donating a custom bracelet for each man recognized.

Pandora's modern success is due in part to its niche market as a provider of charm bracelets, each one as unique as the personel and hand-made in a manufacturing premise in Bangkok, Thailand. The firm crafts a wide variety of more than five hundred different charms with features than can contain gemstones like amethyst, diamonds, sapphire, or topaz. This type of specialization is what makes Pandora charm bracelets unique, and extremely desirable.

The level of financial success over the last ten years by Pandora recently attracted the attention of Axcel, a conglomerate for venture in fifteen Swiss and Danish firms in which the firm now owns shares. Axcel purchases sixty percent of Pandora shares in February 2008 as part of an effort to streamline the brand and increase its global share of their industry's marketplace.

These distinguished relationships have built an international empire for Pandora. As of 2008, the firm generated over ninety percent of its equivalent of 0 million (U.S.) income face of Denmark.

This year, the firm introduced an challenging new variety called LovePods, a unique cluster of 18K gold rings, pendants, necklaces, earrings, and bracelets, set with high-priced stones. The rings are particularly interesting, where designers Mads Trolle and Le Antony Gray have "stacked" two to five bands together with colorful gems like peridot, quartz, and citrine to bring an elegant new dimension to the Pandora brand.

As "sweetie bracelets" and personalized jewelry becomes more ordinary in the industry, Pandora is sure to remain at the forefront of innovation and buyer interest. Their pieces are frequently featured in favorite fashion and women's interest magazines, and their thorough request for retrial grows with every passing day.

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